Paloma Almodóvar Martínez, José Emilio Navas López
Complutense University of Madrid, UCM
email: Paloma Almodóvar Martínez (paloma.almodovar@ccee.ucm.es) José Emilio Navas López

(jenavas@ccee.ucm.es)

Abstract
This article investigates the impact of the overall strategic posture of the firm on the choice of entry mode into a foreign market. This framework identifies three underlying strategies - internationalization, growth, and business - that exert a powerful influence on the choice of an international joint venture as a means of achieving an organization's goals in a global market. After conceptualizing the different types of strategies and analyzing empirical cases, we develop an ordinal logistic regression model to examine the Spanish manufacturing sector for the 2000-2002 period. The results show that firms prefer an international joint venture over a wholly owned subsidiary when developing multidomestic and cost leadership strategies. © 2009 Wiley Periodicals, Inc.

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